JD Sports has entered the metaverse, launching its ‘King of the Game’ Crayta universe, built by Meta Creative Shop.
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Manchester United has launched its debut NFT collection on the Tezos blockchain, where fans can claim an NFT with a free mint.
As we head towards the World Cup Final this Sunday with Argentina playing France, Adidas is bringing an augmented reality version of Messi, into fan’s homes and cities to celebrate both his commitment to the game and the official FIFA World Cup 2022 ball, the Al Rhila.
Coca-Cola will provide FIFA World Cup NFTs depending on heat maps of the matches played. GMUNK, a digital content creator who has formerly collaborated with Nike, DoorDash, and singer Grimes, will design and display the NFTs on Crypto.com’s NFT portal.
Ooredoo, the Official Middle East and Africa Telecommunications Operator of FIFA World Cup Qatar 2022 has enabled everyone in Qatar to access and experience its pioneering 5G network, making this World Cup the first 5G-powered World Cup in the history of the event.
Adidas has launched the company's first NFT collection of wearables, a new product category adidas calls “Virtual Gear”, the launch is part of a drive towards strengthening its “community-based, member first, open metaverse strategy”.
Cristiano Ronaldo's first NFT collection will be available Friday, November 18 as part of an exclusive, multi-year partnership with Binance.
World Cup Doge is a Web 3.0-based betting platform that has secured the attention of an influx of Bettors for the upcoming Football World Cup 2022.
Mixed reality gaming company Basement Sports, is dropping 32,000 unique Country & Player NFTs (1,000 for each of the 32 qualifying teams) on Day 1 of the 2022 World Cup.
Altered State Machine has partnered with FIFA to launch AI LEAGUE: FIFA WORLD CUP QATAR 2022 EDITION, a "smart football" game experience that begins with a prediction challenge that will be playable during the FIFA World Cup in Qatar.
Swiss luxury watchmaker Hublot has entered the metaverse with the unveiling of the 'Hublot Loves Football Metaverse Stadium'.
Metaverse World has launched a new 5v5 real-time 'Meta Football' game, where gamers around the globe (except for China) can download this new title on Google Play, App Store as well as its own developed PC platform, The CUBE.