Amazon’s annual Prime Day event will be held June 21 and June 22 this year, delivering Prime members over 2 million deals across every category, including fashion, home, beauty, electronics, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more.
Prime Day kicks off on June 21 at midnight PDT (3 a.m. EDT) and runs through June 22 for Prime members in the U.S., the U.K., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.
Not a Prime member yet? Anyone can join Prime or start a 30-day free trial to participate in Prime Day
Prime members will again be able to support small businesses this Prime Day, with more than a million deals from small and medium-sized businesses. Members can shop across local Black-owned, woman-owned, military family-owned, and many more small businesses. For Prime Day and throughout the rest of 2021, Amazon will spend more than £100 million to fuel the success of small businesses selling on Amazon, including promotional activities to encourage customers to shop with them. Prime Day provides small businesses with an opportunity to market their products to millions of Prime members around the world who are excited to shop for great deals.
“Prime Day is a celebration of our Prime members, and we’re excited to bring members great deals across an incredible selection, whether members want to shop and save on top brands, buzzworthy items, or small business collections,” said Jamil Ghani, vice president of Amazon Prime.
“Since we launched Prime Day in 2015, it’s delivered great new ways to shop, gift, watch movies and TV, and even dance, and we’re excited to carry on that tradition.”
Due to the increasing impact of COVID-19 in Canada and India, Amazon have decided to postpone Prime Day plans in those countries while they focus on the safety of employees and on supporting customers and selling partners.
Amazon.ca is donating $1.5 million for COVID-19 relief to the Canadian Red Cross, United Way of Canada, and True North Aid.
