Vodafone UK and Dixons Carphone have signed a new deal creating an exclusive, multi-year partnership, with a new commercial framework focused on “driving great service, innovation and loyalty”.
The new agreement sees Vodafone become the exclusive mobile network partner (MNO) for Dixons Carphone, the business behind Currys PC World and Carphone Warehouse.
Under the new contract, Currys PC World and Carphone Warehouse customers will benefit from continued great deals from Vodafone.
Dixons Carphone has 300 stores across the UK, with 15,000 colleagues delivering expert advice on mobile plans and a market-leading range of top branded mobile handsets and accessories.
Max Taylor, Consumer Director, Vodafone, said:
“This is a very exciting new agreement for us, that ensures connectivity to our award-winning network is made available to even more people across the UK.
This is a completely new and exclusive arrangement, which will drive customer experience improvements and value growth for both parties.
The partnership gives us the opportunity to work more closely together than ever before, focusing on creating more innovative mobile solutions for customers.”
Dixons Carphone says that it has made significant overall progress with its mobile transformation.
Ed Connolly, Chief Commercial Officer, Dixons Carphone, said:
“We’re delighted to develop our long-term partnership with Vodafone which will see them become our exclusive MNO partner ahead of our new mobile offer launching later this year.
“Together, we’ll provide an exciting and innovative new mobile offering designed with modern customers’ needs in mind. The new offer will give customers better flexibility, transparency and value and is the final step in the transformation of our mobile business.”
