FC Porto Enters the Metaverse

Upland, a platform for the metaverse mapped to the real world, and Portuguese Football Club FC Porto are to launch European football in Upland.

As the first Portuguese football club to bring the roar of the stadium into the metaverse, FC Porto is pioneering fan engagement and empowering the communities of FC Porto and Upland to participate in new types of value creation and experiences.

The introduction of FC Porto to Upland includes opening the city of Porto with NFT properties mapped to their real world addresses that fans can purchase; the construction of FC Porto’s Estádio do Dragão  (Dragon Stadium); and the launch of a suite of NFTs.

“FC Porto’s international growth is made on many levels – and to think of the metaverse of the future is a mistake. It’s knocking at our door and we want to be on the right side of history,” Pedro Albuquerque, Head of International at FC Porto added.

“This new opportunity is exciting, especially as we’re the first in the entire soccer world, and I believe will bring our fans unique opportunities for interaction, literally creating a new world filled with Portismo!”

Unique to Upland, fans can collect common and rare NFTs via fun and engaging game mechanics and offer their NFTs in player-owned and operated shops located on their virtual properties throughout the metaverse.

The first phase of the FC Porto rollout in Upland will happen during the 2022/23 season.

“We’re thrilled to welcome FC Porto as the first European football club to join the Upland metaverse,” said Dirk Lueth, Co-Founder & Co-CEO of Upland.

“European football is a way of life – it’s something you eat, sleep, and breathe – and for Portistas (FC Porto fans), being able to bring that passion with them to the metaverse is an unparalleled opportunity to deepen that fandom.

With Upland, we are taking fans beyond transaction-centric NFT marketplaces into an activity-driven metaverse experience that engages them with the team and football players they love.”

Upland is an open web3 platform mapped to the real world. The company’s mission is to build community through a strong entrepreneur economy that allows players, developers, and brands to manufacture goods and experiences, monetize assets, and build utility into NFTs through fun earn-based activities.

Upland is available to download for free on iOS, Android and the web, and can be played from anywhere in the world.