Manchester United has launched its debut NFT collection on the Tezos blockchain, where fans can claim an NFT with a free mint.
The Key is Manchester United’s first official digital collectible – a historic piece of the club gifted to fans worldwide. Future Manchester United experiences will be unlocked by this set of NFT keys:.
United’s digital collectibles are much like real world collectibles (football stickers, replica shirts, match-day programmes etc) except they exist online and each is unique. They also unlock access to virtual and in-person events and special perks.
Digital collectibles can do this because they can be instantly identified on the blockchain as authentic. They can be a proof of ownership, a ticket or a pass that unlocks exclusive access and more.
Classic Key
Enter exclusive giveaways and unlock secret channels on United’s Discord community. PLUS, get access to the next digital collectible drop (coming soon). 10 out of 11 Keys awarded will be Classic Keys.
Rare Key
Better giveaways, bigger discounts, and chats with United legends. PLUS, get priority access to the next digital collectible drop (coming soon). 1 out of 11 Keys awarded will be Rare Keys
Ultra Rare Key
The ultimate digital collectible. All the benefits of a Classic and Rare Key PLUS an invite to Old Trafford to become part of the club’s history! Only a few Ultra Rare Keys will be awarded.
Tezos is a popular, energy efficient blockchain. It’s secure, upgradable and scalable with an on-chain governance mechanism that allows anyone to vote on the future of the blockchain. These features are consistent with United’s wider efforts to promote environmental sustainability and continually evolve with the support of our global community.
Fans can get their hands on the first item as a free NFT, and once you have created your Tezos wallet, you can claim a Key, which will be awarded randomly.
This free mint provides a once-in-a-lifetime opportunity to be a member of the Manchester United virtual community without having to pay for it.
Future NFT drops will be available on Tezos, but Manchester United fans will have to pay to participate in those launches.