Google’s popular Google Glass project is all set to be re-branded as “Project Auraâ€Â.
The Google Glass team is now hiring consumer electronics experts from Amazon’s secretive Lab 126 and is said to have appointed a team of three.
As per the report, Google started working on Project Aura since June and is focused on reviving Google Glass along with accelerating the company’s efforts to develop related wearable technology. Ivy Ross, who joined Google’s ranks in 2014 to head up the Glass initiative, is now leading the Aura group and will report directly to Tony Fadell.
Project Aura will remain within Google instead of being a standalone company under the new Alphabet company or folded into the Nest business added the report.
Google stopped selling the initial $1,500 version of Glass to consumers earlier this year but Google Executive Chairman Eric Schmidt said that the company wasn’t giving up on Glass because wearable technology is a potentially big new market.
In April, a product had shown up on the FCC listing under the ID A4R-GG1 and it was speculated that it could be a Google Glass successor that will dubbed as ‘Enterprise Edition‘.
Luxottica, the Italian eyewear company is said to be working along with Google to help develop the new Google Glass. The Enterprise Edition apparently got detailed in July with larger prism, Intel Atom CPU and optional battery pack.
