BlackBerry

BlackBerry Fan of the Month reintroduced by BlackBerry

Rapid John·
BlackBerry
···2 min read
Home
BlackBerry

BlackBerry are re-introducing their “BlackBerry Fan of the Month” feature, where they feature a BlackBerry fan on their company blog once a month.

Launched in January 2012, it was one of those features that served very little purpose beyond highlighting a very selective group and was purely intended for existing BlackBerry users. Basically, it was a quick question and answer session with a BlackBerry “fan”, nominated by BlackBerry users, and under the new BlackBerry regime the feature was sensibly dropped.

According to BlackBerry at the time,

“BlackBerry Fan of the Month is a program to recognize and celebrate our loyal, creative, helpful and just plain awesome #TeamBlackBerry members!”

“There are literally millions of #TeamBlackBerry fans and followers on our Twitter, Facebook, Flickr, YouTube and the Inside BlackBerry Blog channels, and you amaze and inspire us all the time. Our BlackBerry fan artists have submitted professional-grade photos, gallery-worthy sketches, and poems you wouldn’t believe. Our foodies have baked pastries that’ll make your mouth water. #TeamBlackBerry fans and followers provide support to each other every day, whether by recommending #BBTips on Twitter or providing “BlackBerry Etiquette” guidelines.”

Here is an example from October 2012.

However, it appears that BlackBerry are now bringing back the monthly segment for BlackBerry “fans” as in a series of tweets today, BlackBerry CEO John Chen announced that he will be picking a BlackBerry Fan of the Month on the 1st of every month and also asked BlackBerry Twitter users to tweet him with a chance to win a BlackBerry Passport.

Very shortly afterwards, the CEO announced the “first” BlackBerry Fan of the Month for May 2016.

With regards to winning a BlackBerry Passport, this was also an extremely quick “competition”, with little time between the original tweet and the winner being announced.


While the feature did very little in the way of marketing or enticing other users to buy BlackBerry devices,  I guess that anything that puts a little bit of excitement into the world of BlackBerry users can only be a good thing, although why the company have decided to re-introduce the feature is a mystery at the time of publishing.