BBM Shopping – Access to Millions of Products, Special Offers and Secured Payment All Within BBM
BBM has announced a partnership with Bukalapak, one of Southeast Asia’s largest e-Commerce marketplace, to launch BBM Shopping in Indonesia.
Similar to WeChat, BBM users in Indonesia will have access to millions of products, and special offers in a streamlined, mobile-friendly shopping experience with secured payment all within BBM. Bukalapak’s customers can seamlessly link their existing online account to BBM Shopping.
First time users are only required to set up their account once, without the need to re-login for subsequent usage to make payments all within the BBM environment.
BBM Shopping is powered by BBM Checkout which is built into BBM and securely stores your payment credentials and shipping information after the first purchase. You’ll never have to enter the information again! Just tap to pay, and BBM Checkout will use the information on file, thus making it a fast, easy, seamless and convenient way to pay for transactions on-the-go.
Matthew Talbot, Senior Vice President – Emerging Solutions at BlackBerry said,
“We’re transforming BBM from a tool enabling real-time chat between two people into a sophisticated mobile platform where brands can not only interact with consumers, but ultimately drive purchases. We’re also decreasing the amount of time spent at checkout with a highly efficient checkout process, which will result in higher sales conversion rate for merchants who will then experience less shopping cart abandonment.
As part of our ongoing strategy to develop new features and services to provide convenience to our users, and value to our partners, we’ll soon be expanding the ability for buyers to communicate through BBM Chat with sellers in BBM Shopping, creating an engaging user experience – so stay tuned!”
