At this years Mobile World Congress (MWC), LG will unveil a new line of mid-range handsets with design elements and features usually reserved for premium models.
LG’s new lineup of four mid-range smartphones Magna, Spirit, Leon and Joy will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks.
The LTE and 3G versions of each model share nearly identical design cues with metallic back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset.
With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A 2,540mAh removable battery keeps the Magna running all day even with heavy use.
LG Magna Specifications:
| Display | 5.0-inch HD (294 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / 5MP |
| Memory | 8GB / 1GB |
| Battery | 2,540mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 139.7 x 69.9 x 10.2mm |
The LG Spirit features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.
LG Spirit Specifications:
| Display | 4.7-inch HD (312 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / 1MP |
| Memory | 8GB / 1GB |
| Battery | 2,100mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 133.3 x 66.1 x 9.9mm |
The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body.
LG Leon Specifications:
| Display | 4.5-inch FWVGA (220 ppi) |
| Chipset | 1.2GHz or 1.3GHz Quad-Core* |
| Camera | 8MP or 5MP* / VGA |
| Memory | 8GB / 1GB |
| Battery | 1,900mAh |
| OS | Android 5.0 Lollipop |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 129.9 x 64.9 x 10.9mm |
The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
LG Joy Specifications:
| Display | 4.0-inch WVGA (233 ppi) |
| Chipset | 1.2GHz Quad-Core /1.2GHz Dual-Core* |
| Camera | 5MP / VGA |
| Memory | 8GB or 4GB*/1GB or 512MB* |
| OS | Android 5.0 Lollipop /Android 4.4 KitKat |
| Battery | 1,900mAh |
| Network | LTE Cat. 4 / HSPA+ 21Mbps |
| Size | 122.7 x 64.0 x 11.9mm |
With the new mid-range line-up, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot makes it easy to take great selfies with a simple hand gesture that starts a three-second countdown.
LG has extended the distance from which the camera can recognize gestures to 1.5 meters to accommodate popular selfie sticks. Glance View, which debuted on the G Flex2, lets users quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even while the display is off.
“LG’s new mid-range collection continues our legacy of offering amazing smartphones at reasonable prices” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company.
“For millions of consumers around the world, the deciding factor on which smartphone to buy isn’t how fast or how big it is but how balanced it is. With our new mid-range smartphones, more and more customers will be looking to LG for their next handsets.”
LG’s new mid-range collection will begin its global rollout this week in select markets. Visitors to MWC 2015 will be able to experience all of LG’s newest products first-hand at LG’s booth in Hall 3 of Fira Gran Via.
