Freshdesk Launches MobiHelp for Android to Power In-app Customer Support and Drive User Satisfaction

Developers can increase in-app purchases and boost Play Store ratings with MobiHelp.

Freshdesk, a cloud-based customer support software that is used by more than 20,000 businesses around the world, has just released MobiHelp, a software development kit (SDK) that enables Android developers to easily add in-app feedback and support into their applications. Mobile app publishers can now integrate MobiHelp into their apps to talk to users directly, boost ratings and drive in-app purchases.

According to a recent Gartner Study, the share of in-app purchases is projected to grow from 17 percent in 2013 to 48 percent of all Mobile App Store revenue in 2017. Application publishers need to ensure users stay satisfied and loyal to drive repeat purchases. This is an important factor, considering that mobile users are particularly fickle – 79% would retry opening a mobile app only once or twice if it fails the first time, according to a Compuware study.

With MobiHelp, developers can add a support button inside their app with just a few lines of code, and have all the context they need (device information, breadcrumb trail, debug logs and more) to solve a user issues in app, where and when the user needs help. Developers can also use MobiHelp to instantly chat with users, resolve their issues immediately, and avoid negative Play Store ratings.

Users running Android applications powered by MobiHelp can also quickly browse through solutions to get their problems solved without ever having to leave the app or dial a number for support. Active users can be encouraged to submit ratings and reviews back to the Play Store, and can be kept engaged to boost in-app purchases.

“Providing in-app customer support options could make or break an app’s popularity in today’s crowded marketplace,” says Girish Mathrubootham, CEO, Freshdesk. “MobiHelp makes it incredibly easy for developers to bring their support portal right into the app, helping keep users happy and engaged”

MobiHelp is completely free or anyone who signs up for Freshdesk and offers tracking for an unlimited number of active mobile users. It can be integrated in minutes into any Android app. Freshdesk also recently released native Android and iOS apps to allow support agents to manage customer support tickets as they’re coming in, from anywhere.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]