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TikTok is rolling out ‘TikTok Library’, a new in-app creation tool with content from GIPHY, unlocking a new category of entertainment content, making it easy for people to start or participate in their own trends, using clips from their favourite shows, GIFs, memes and more by seamlessly integrating them into their TikTok videos.
To start, TikTok says Library will be populated with content from GIPHY, including their collection of GIPHY Clips. GIPHY Clips (GIFs with Sound) make culture-defining moments, popular quotes, and reactions shareable, allowing the hundreds of millions of users who use GIPHY for visual expression to now incorporate it into their TikTok videos.
The GIPHY integration within TikTok Library will feature Clips content from GIPHY’s verified roster of partners and artists, including HBO, ABC, Hulu, Xbox, and The Roku Channel (among others) — so you can count on high quality, recognizable content.
GIPHY Clips available at launch include:
Reactions: much like GIFs, content that captures a raw emotional reaction and are relatable to users make perfect Clips
Quotes: memorable catchphrases and quotable moments from notable personalities
People: fandom is real, and people look for their favourite celebrities, athletes, etc. to help express themselves
Iconic moments: whether it’s an awards speech, beloved TV characters, or game-changing play, these big moments are bound to be shareable conversation starters
Additionally, TikTok users will be able to access GIPHY GIFs within the Library feature to use in their creations and take their videos to the next level.
“When we were building the Clips library, people were already consuming more audio forward content. They were streaming shows on mobile, and moving quickly to platforms like TikTok where audio is driving creativity,” says Cam Smith, VP of Product at GIPHY.
“This type of partnership has been our North Star from the beginning, as Clips are designed for people to see, use, and share — and TikTok is a perfect platform for it.”
The roll-out kicks off in select markets on Android Tuesday, with iOS to follow next week, and a full deployment for all users will follow in the coming weeks.
How to use the TikTok Library
From the camera screen, tap the new Library icon on the vertical sidebar
Once on the Library screen, you can scroll through trending content or use the search bar to find something specific
Once you’ve selected your content, you can clip to the desired length and return to the shoot page to continue capturing content.
We hope to further expand Library to include additional content sources, audio and sounds, text templates, creator content, and more, as we continue to innovate and spark creativity for our community.
Version: 23.8.4 Updated: March 29, 2022 Category: Social Requirements: Android 4.4+ Price: Free Developer: TikTok Pte Contains Ads: Yes In-App Purchases: Yes Family Sharing: Yes
Version: 23.7.0 Updated: March 19, 2022 Category: Entertainment Requirements: iOS 10.0+ Price: Free Developer: TikTok Ltd Contains Ads: Yes In-App Purchases: Yes Family Sharing: Yes