Sean Silcoff and Jacquie McNish, have got together to release a book titled ‘Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry’ which has been getting a ton of interest across the interwebs.
The authors claim to have had pretty extensive access to Mike Lazaridis and Jim Balsillie and state that they interviewed over 120 various ‘insiders’ with the type of knowledge they wanted to relay in the book.
Whether you think the book is just a rehash of BlackBerry in the past, and how it ended up in the trouble that it currently is in, the book is a fascinating read.
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world’s fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google’s entry in to mobile phones.
The book is available now and is available from Amazon here.
