Virgin Media

Virgin Media to bring Gigabit Broadband to West Midlands

Connecting Birmingham, Coventry and homes across the region to next-generation gigabit broadband

From early March more than a million homes in the West Midlands will gain access to Virgin Media’s Gig1 Fibre broadband packages, adding 50 per cent to the reach of the service (currently 2m users) in one go. Gig1 Fibre will deliver broadband which is roughly 20x faster than the current regional average.

Virgin Media will switch on its next-generation Gig1 Fibre Broadband services in early March in Birmingham and Coventry – the first cities to benefit from the service this year – as well as surrounding areas across the West Midlands.

This forms part of Virgin Media’s plan to roll out gigabit speeds to more than 15 million homes across its network by the end of 2021 – delivering half of the Government’s broadband ambition four years early.

To mark the upcoming launch of the next-generation service in the West Midlands, Oliver Dowden CBE, Secretary of State for Digital, Culture, Media and Sport and Andy Street CBE, Mayor of the West Midlands, visited Virgin Media’s National Apprenticeship Centre at its Eagle Court office in Birmingham.

The centre is home to more than 1000 Virgin Media employees and is where hundreds of apprentices are trained in a variety of roles ranging from field operations to network engineering – all playing a vital role in Virgin Media’s gigabit rollout and network expansion.

The hyperfast Gig1 Fibre Broadband service offers an average peak-time download speed of 1,104Mbps.

Customers taking Gig1 will benefit from Virgin Media’s new and best ever equipped gigabit capable router – the Hub 4. The new router is Virgin Media’s fastest to date and features improved WiFi hardware to provide speedy and reliable connectivity throughout customers’ homes.

The Hub 4 boasts more antennae than its predecessor, the Hub 3, meaning it can manage multiple devices at the same time around the home which can all share the hyperfast speed.

The new router makes use of the operator’s next generation broadband technology, known as DOCSIS 3.1, which it will deploy across its entire cable network over time.

With Virgin Media’s hyperfast gigabit connection, ultra-high definition 4K films and TV programmes, very large files and 360 degree videos can be downloaded almost instantaneously, even with multiple devices using the connection simultaneously. The connection will also support innovative technologies like virtual and augmented reality headsets, cloud gaming and futuristic immersive in-home entertainment.

Virgin Media says it will announce which further cities are set to benefit from its Gig1 Fibre Broadband service later in the year as it continues its national gigabit rollout plan. Last year, the company launched gigabit broadband services in Southampton, Greater Manchester and Reading.