Apple today unveiled iPhone 12 and iPhone 12 mini with 5G technology, bringing expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone.
The Apple-designed A14 Bionic powers the iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video. iPhone 12 models also introduce MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, boasting improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more.
Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.
Apple says the iPhone 12’s feature the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide. Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas.
iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
A14 Bionic
A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life.
Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Immersive Display
The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable. And iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world, re-architected to pack all the technology of iPhone 12 into a delightfully compact size, while still delivering an impressively large and immersive edge-to-edge display.
Both models feature a sleek new flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.
New Advanced Dual-Camera System
iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a new dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos.
Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment.
Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience, allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone.
Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie.
Both models also now feature improved cinematic video stabilization, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
MagSafe
MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.
MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time.
MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet.
Customers can also expect innovative MagSafe accessories from third-party manufacturers.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”
iPhone 12 and iPhone 12 mini will be available in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.
Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.
iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at £799 and £699, respectively.
