Sony today announced the XperiaÃ‚Â M2 Aqua, the first smartphone to bring SonyÃ¢â‚¬â„¢s popular waterproof technology to a mid-range price-point. Featuring SonyÃ¢â‚¬â„¢s signature OmniBalance design and a 8MP camera,Ã‚Â Xperia M2 AquaÃ‚Â not only brings waterproof technology to a new tier of smartphones, it improves on that technology, offering the highest waterproof rating (IP65/68) in a smartphone.
Ã¢â‚¬Å“Xperia M2 Aqua is a significant milestone in our product portfolio as we bring yet another of our signature technologies to a new category of smartphones,Ã¢â‚¬Â says Calum MacDougall, Director of Xperia Marketing at Sony Mobile.
Ã¢â‚¬Å“The popularity of Xperia M2 showed us that there was a huge demand for premium Sony features at an affordable price-point. Following consumer feedback, weÃ¢â‚¬â„¢ve now taken this a step further by bringing our waterproof expertise to a mid-range smartphone for the first time with Xperia M2 Aqua. It is a smartphone that lets customers take the best of Sony technology and entertainment with them wherever they go Ã¢â‚¬â€œ come rain or shine Ã¢â‚¬â€œ and we are excited to bring it to market.Ã¢â‚¬Â
Xperia M2 Aqua is a stunning example of what is now possible in a mid-range smartphone. The Xperia M2 Aqua features a QualcommÃ‚Â Snapdragon 400 processor with quad-core 1.2 GHz CPUs;Ã‚Â and 4G LTE capabilities for incredible speed, allowing users to download large files and enjoy stunning visuals while capturing memories, streaming movies or playing the latest games. The 2300 mAh battery, the highest capacity of any smartphone in its class, makes sure you can keep going all day. Or, switch on Battery STAMINA Mode and keep your smartphone going even longer.
When it comes to snapping pictures, wherever you are, Xperia M2 Aqua will excel. It combines an 8MP camera with Sony technologies like Exmor RSÃ¢â€žÂ¢ for mobile image sensor, HDR imaging, SteadyShotÃ¢â€žÂ¢ for video, Xperia camera apps and a dedicated camera button to help you capture the perfect shot every time, whether thatÃ¢â‚¬â„¢s above or below the water.
SonyÃ¢â‚¬â„¢s smart social camera ecosystem allows your smartphoneÃ¢â‚¬â„¢s camera to become much more than just a way of taking pictures. Xperia camera apps like Social Live allow you to broadcast special moments live to your Facebook account whilst Picture effect and AR effect allow you to add animations and colours over your photography for a fun or nostalgic look. And to make sure you get the shot you want especially when your subject is moving, Timeshift burst starts snapping even before you press the camera button, taking 31 pictures in just 2 seconds to ensure you capture that perfect moment.
To keep offering new and innovative uses for smartphone cameras, Sony is also working with third party developers to offer a growing range of new Xperia camera apps. To download more Xperia camera apps such as Vine and Motiongraph simply go into your camera viewfinder and then click on Ã¢â‚¬Ëœ+AppsÃ¢â‚¬â„¢ to see all the latest apps available on Sony Select to enhance your smartphone experience.
Xperia M2 Aqua is a perfect showcase for all your favourite pictures and movies. Drawing on years of experience in display technologies,Ã‚Â the bright 4.8Ã¢â‚¬Â qHD display delivers rich and vibrant colours. The high quality IPS display also delivers clear viewing from any angle for the best entertainment experience on the go.
Sony smartphones are about much more than the latest hardware, and Xperia M2 Aqua is no exception. Ease of use, innovation and craftsmanship are the heart of our software development to deliver the most enjoyable user experience through an intuitive user interface as well as integrated applications and services. Xperia M2 Aqua will come pre-loaded with the latest WalkmanÃ‚Â®Ã‚Â and Movies applications, offering instant access to a world of music and movies through SonyÃ¢â‚¬â„¢s Music Unlimited and Video Unlimited.
Music lovers can enjoy your tunes wirelessly with theÃ‚Â Stereo Bluetooth Headset SBH 20Ã‚Â or plugged-in using the high quality stereo headset STH30.
Xperia M2 Aqua uses SonyÃ¢â‚¬â„¢s NFC technology to allow one-touch connectivity with a huge range of other Sony devices from SmartWear through to headsets, speakers, home audio, TVs and much more.
With SonyÃ¢â‚¬â„¢s Lifelog application pre-loaded on all devices, try connecting to the Sony SmartBand SWR10Ã‚Â to create an automatic 24/7 diary of your activities, entertainment and memories. Plus, with SmartBand youÃ¢â‚¬â„¢ll never need to worry about losing your phone or missing a call with a series of customisable smart notifications delivered straight to your wrist.
Available in your choice of black or white colours, Xperia M2 Aqua will roll out from Autumn 2014 to markets including Latin America, Asia Pacific and Europe.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]