Google Play Store

Google to reduce Play Store fees for majority of Android developers

Apple and Google are facing increasing scrutiny from lawmakers and regulators over their app stores.

From July 1st 2021, Google will lower its Play Store commission fee to 15 percent on the first $1 million developers earn from its marketplace every year. Google claims the change will reduce the fees it takes from 99 percent of Android developers by 50 percent.

Sameer Samat, VP, Product Management said:

While these investments are most critical when developers are in the earlier stages of growth, scaling an app doesn’t stop once a partner has reached $1M in revenue — we’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit.

This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size.

We believe this is a fair approach that aligns with Google’s broader mission to help all developers succeed. We look forward to sharing full details in the coming months.

Developers don’t need to apply to a program to take advantage of Google’s reductions. In addition the company is making the fee reduction on the first million available to all developers, even those that easily make more than that in a single year.

While the changes from the Google Play store will help a substantial number of smaller app makers, the companies that make the most from the store will still pay close to 30% of digital sales.

That was the point made by Epic Games CEO Tim Sweeney on Tuesday in response to Google’s news. Epic Games is currently suing Apple and Google, seeking to make changes to their app stores to allow for third-party payment processors as well as other changes.

“It’s a self-serving gambit: the far majority of developers will get this new 15% rate and thus be less inclined to fight, but the far majority of *revenue* is in apps with the 30% rate,” Sweeney tweeted.

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting.

Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

Privacy Settings saved!
Privacy Settings

We and our partners store or access information on devices, such as cookies and process personal data, such as unique identifiers and standard information sent by a device for the purposes described below. You may click to consent to our and our partners’ processing for such purposes. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. Please note that some processing of your personal data may not require your consent, but you have a right to object to such processing. You can change your preferences at any time by returning to this site or visit our privacy policy.

When you use our Services, Rapid Mobile and our partners may use cookies and similar technologies (“cookies”) to store or retrieve information, including information about you, your use of our Services or your device. It is used to make our Services work as you expect them to, to enable analysis of your use and, because our Services are supported by advertising, to enable the delivery of ads that are more relevant to you. The information does not directly identify you. Because we respect your right to privacy, you can choose not to allow some types of cookies and processing. Click on the different category headings to find out more and change our default settings. Not allowing some types of cookies may impact your experience of our Services and what we are able to offer.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Used by Spamshield to stop spam signups.
  • _wpss_h_
  • _wpss_p_

For shopping cart and order processing two cookies will be stored. These cookies are strictly necessary and can not be turned off.
  • woocommerce_cart_hash
  • woocommerce_items_in_cart

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Confirm my Choices