Adidas is entering the world of FIFA Rivals with an entire ecosystem of digital products, features and in-game content.
The multiyear licensing agreement goes live with the worldwide launch of FIFA Rivals on June 12, the new arcade-style mobile football game introduced by FIFA and Mythical Games.
The Adidas brand and products will be featured across FIFA Rivals, providing players with access to exclusive digital items, including kits, jerseys and shoe releases inspired by the brand’s rich football heritage.
FIFA Rivals offers a bold new take on mobile football combining FIFA’s authenticity with lightning-fast, arcade-style gameplay. Players can build their dream team from the world’s biggest clubs and stars and compete in real-time PvP battles.
John Linden, CEO and cofounder of Mythical Games, welcomes the important collaboration and expects it to highlight Web3 gaming to a new cohort of players:
FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way. Bringing Adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football – on and off the pitch.
Linden stressed that this strategic collaboration sets a new standard for how brands show up in digital experiences.
As part of this collaboration, fans and FIFA Rivals players can unlock a range of digital items to outfit their teams in true three-stripe style, including Digital Kit Drops featuring classic and future-forward Adidas jersey designs.
Boot Releases tied to real world player performance and Adidas drops are also available as digital collectibles just like limited-edition match balls designed for FIFA Rivals gameplay.
Most uniquely, the next releases will feature a fully immersive Adidas Training Facility, where players can level up their player cards and complete challenges.
New and existing players are encouraged to trade player cards (represented as digital collectibles) on the Mythical Marketplace.
Backed by Mythical’s platform and marketplace, FIFA Rivals gives players full ownership of their in-game assets with the ability to buy, sell and trade securely with others around the world.
