Source Digital has been awarded a European patent that not only covers functionality for activating visual content in video, but at any coordinate in any metaverse Source can enable interactivity for end users, empowering a more personalized, seamless video-metaverse (cross-verse) experience.
Source Digital already has the technology and IP that is agnostic to audio, video or metaverse – to facilitate personalized SAM’s (Source Activated Moments) designed for user engagement and interactivity around information, socialization, shopping, contextually targeted brands, advertising, and virtually any other extension of interactivity against moments in time.
This patent further extends the company’s capability to deploy SAM’s directly correlated to any on-screen visual location in video (2D), metaverse (3D), or augmented reality (3D).
Each SAM “coordinate” effectively creates a mapping system allowing end users to touch/click any digital location/object and get an interactive return of information – even buy or share it! Users can also re-experience or cross-link the precise metaverse moment when they originally found it. (Imagine clicking on a shirt and immediately accessing information about the brand, adding it to your cart, and buying or sharing it with a friend; then, jumping right back to the original moment when the item was found.)
This patent also provides the ability to match the physical location of an end user (on earth) or digital object (in the metaverse) and identify its real-world coordinates. In all cases, these intersections can trigger additional digital interactive events (similar to the description above).
As a bonus feature, the patent also extends the synchronization of metaverse experiences to traditional video. Users can watch a favourite movie and synchronize an in-world experience from that movie. They can also watch a favourite live concert, jumping back and forth from a lean-back physical world to a lean-in immersive virtual world.
“We’re thrilled to expand our reach into European markets, with a greater capacity to optimize the user experience for creators, merchants, and advertisers,” shares Source Digital, Inc. Co-Founder/Chief Executive Officer Hank Frecon.
“This opportunity enables us to join our advanced technology with the most cutting-edge online capabilities, bringing the metaverse and video alive like never before.”
With 9 US patents already secured, Source Digital has established itself as the foremost innovator in the next generation of advertising and e-commerce. In 2022 alone, the tech company pioneered ground-breaking partnerships with both the National Hockey League and key tourism departments across the nation.
Now, the awarding of an 11th patent allows this forward-thinking tech team to provide an even more personalized experience to the European market.
Source Digital’s advanced technology systems will be able to sync a SAM to a piece of content/object within the metaverse at a specific moment in time, enabling the company to identify and synchronize all data points. This way, users can ascertain their location within both the metaverse and video.
While Source Digital is pursuing similar patents in the US and elsewhere, this initial European grant will allow for further development of future iterations.