Company combines new marketing, social listening and customer care capabilities with the power of productivity.
Microsoft on Monday announced that significant new capabilities in marketing, customer care and social listening are now globally available as part of the Microsoft Dynamics CRM spring wave of updates in 54 markets and 42 languages. This new release delivers a comprehensive solution that provides businesses with marketing, sales and customer care capabilities that are seamlessly integrated with leading productivity applications, such as Microsoft Office 365, Yammer, Lync, Skype, SharePoint and Power BI for Office 365. These available capabilities help businesses meet the needs of their customers today.
In addition to the availability of Microsoft Dynamics Marketing and Microsoft Social Listening, Microsoft also released updates to Microsoft Dynamics CRM that include a new Unified Service Desk. For on-premises customers, the company delivered these new capabilities as part of the Microsoft Dynamics CRM 2013 Service Pack 1. Microsoft further announced it plans to expand the Microsoft Dynamics CRM Online service to additional markets in Europe, Asia Pacific and South America in the third quarter of calendar year 2014.
“Microsoft Dynamics CRM has made unbelievable progress over the last few years, and the amazing capabilities in this release deliver significant value to our customers as an important component of the Microsoft Cloud for business,” said Satya Nadella, CEO, Microsoft Corp. “Through innovative business applications in the cloud, businesses can better meet their customers’ needs and thrive in a changing world.”
Microsoft on Monday reinforced that its contractual commitments for Microsoft Dynamics CRM Online meet the requirements of the European Union’s “model clauses” and the high standards of European Union (EU) privacy law as acknowledged by the “Article 29 Working Party,” making Microsoft the first  and so far the only  company to receive this recognition.
“In addition to enjoying the benefits of these new capabilities across marketing, sales and service, customers can be comfortable doing business with Microsoft when it comes to their data,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “We focused our development efforts on understanding what our customers need to deliver amazing customer experiences. We redesigned our user interface, implemented a six-month rapid release cycle, made three acquisitions and built many new features  all culminating in the wave of releases we are bringing to market today.”
Global expansion
The expanded availability of Microsoft Dynamics CRM Online to markets in Europe, Asia Pacific and South America begins this month with the availability of Microsoft Dynamics CRM Online in Turkey. This global expansion gives customers a new and comprehensive online CRM solution in their market.
Market smarter, sell effectively and provide care everywhere
Early Microsoft Dynamics CRM 2013 customers are already benefiting from the new capabilities that enabled them to sell more effectively than before to meet the challenges of a mobile and social world, become smarter marketers, and provide world-class care to their customers.
With Microsoft Social Listening, sales, marketing and service professionals tap into social conversations to get real-time feedback on their brand, products, competitors, campaigns and issues that might be relevant to their business. For instance, Sealord, a global sustainable fishing enterprise, uses Microsoft Social Listening to better understand its stakeholders  from their beliefs about key industry and sustainability issues to the global network of organizations and individuals influencing opinions in this area. When the topic of shark-finning sparked social media outrage, Sealord took the opportunity to make its stance known, resulting in global acknowledgement and a reach that could be easily measured, understood and communicated internally with Microsoft Social Listening.
“Without Microsoft Social Listening, we would not have had the opportunity to hear what was top-of-mind for our stakeholders and the community we serve, and ensure Sealord’s work to be sustainable in these areas was understood,” said Alison Sykora, public affairs and communications manager, Sealord.
Microsoft Dynamics Marketing gives marketers one solution that allows them to carefully plan their campaigns, deliver qualified leads to their sales teams and subsequently measure the return on their marketing investment.
Microsoft Dynamics Marketing customer the PGA TOUR uses the new marketing automation solution to better organize its creative, media and trafficking activities and to provide improved reporting information to its sponsors. A video of how the PGA TOUR uses Microsoft Dynamics Marketing to run marketing promotions across a wide array of media types year-round can be seen at http://www.microsoft.com/en-us/dynamics/customer-success-stories-detail.aspx?casestudyid=710000003750.
Microsoft is also enabling a complete range of functionality for customer service professionals. This includes the powerful self-service capabilities in the recently acquired Microsoft Parature offering to the multichannel capabilities coming in the new Microsoft Dynamics CRM Online update and Microsoft Dynamics CRM 2013 Service Pack 1 for on-premises customers, including the Unified Service Desk. Microsoft Dynamics CRM enables companies to provide relevant, responsive and personalized customer service.
New research from Gartner Research also positions Microsoft in the Leaders Quadrant of Gartner’s April 24, 2014 Magic Quadrant for the CRM Customer Engagement Center, based on the product’s completeness of vision and ability to execute.
More capabilities and features of the new Microsoft Dynamics CRM spring wave of updates, including Microsoft Social Listening and Microsoft Dynamics Marketing, are detailed in the Release Preview Guide. A blog post series by Bob Stutz is available on CRM Connection. In addition, all can follow and engage with the Microsoft Dynamics CRM community @MSDynamicsCRM at http://www.twitter.com/msdynamicscrm, #MSDYNCRM.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]
