N!CK’S, Swedish-style better-for-you snacks and treats brand, has launched a limited-edition collection of light ice creams in collaboration with video gaming platform, Minecraft.
The collection marries the innovation of two Swedish brands, merging N!CK’s patented food science technology and flavour expertise with Minecraft’s iconic game elements to create delicious treats that are a healthier alternative to the full-fat and high-calorie ice creams on the market.
The two companies say they were brought together by their shared heritage, as well as a mutual desire to provide healthier snack and dessert options in and beyond the gaming community. Each of the great-tasting, keto-friendly flavours in this collection contain elements that are unique to the game, including:
- Emerald Minta (4g net carbs; 270 calories per pint): Creamy mint ice cream peppered with tasty peppermint chips.
- Cake Blocka (5g net carbs; 270 calories per pint): Creamy birthday cake ice cream is swirled with luscious strawberry and dotted with sprinkles!
- Peanöt Choklad Glowdust (5g net carbs; 370 calories per pint): Rich chocolate ice cream with little gold mines of peanut butter cups.
- Enchanted Äpple Pie (5g net carbs; 280 calories per pint): Sweet apple pie ice cream and a magical swirl of graham cracker crumble
Just like Minecraft players, N!CK’s is no stranger to imagining and creating a better world. The brand has always been focused on leading the industry with food science and innovation, to make an impact on society by improving health.
When N!CK’s founder, Niclas ‘Nick’ Luthman’s mom was diagnosed with diabetes, she wanted to still eat the foods and snacks she loves. Enter: creative mode. Nick, a mechanical engineer by trade, got to building and creating better-for-you solutions for all of society, including his mom and himself.
Nick’s work paid off after thousands of experiments and he continued down a path to tasty treats that didn’t need to compromise flavour for better nutritional’s.
“Bringing Minecraft to life in our latest N!CK’s light ice cream flavors and unique packaging was a dream come true for our team. We are beyond excited to be partnering with Minecraft to share the limited-edition collection with their community and beyond,” said Carlos Altschul, N!CK’s CEO.
The ice cream collection is the first of its kind to bring Minecraft flavors to life in the real world, while also owning the iconic square pixelation design from the game.
To this end, each pint is packaged in distinctive square containers, a departure from N!CK’s traditional round pints, as a physical embodiment of Minecraft’s signature in-game blocks.
Sign up at https://try.nicks.com/minecraft to be notified first when the “early release” is available. The collection will be available for a limited time only on nicks.com for $9.99 per pint.