BBM and Eskimi today announced an exclusive mobile advertising partnership in Nigeria. The combined mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria.
“BBM works with best-in-breed partners globally, in a continuous effort to provide an enriched user experience, while delivering optimal results to brands and advertisers,” says Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM Consumer globally.
“Eskimi has an existing programmatic platform and operation in Nigeria that is growing from strength to strength. Their expertise in digital marketing and audience segmentation will help to yield better performance for BBM’s advertising partners.”
BBM’s wide range of native ad units, including video advertising opportunities offer brands specific demographics and geographic targeting capabilities, drive viral awareness and promote direct purchase actions without leaving the app.
Vytautas Paukstys, CEO of Eskimi says:
“We are committed to delivering the best content sources for our clients and we’re extremely happy to partner with BBM. This partnership will enable us to deliver premium and unique inventories to our clients and offer new ad formats.”
Eskimi is a global programmatic advertising and data platform with current monthly reach of more than 1B users worldwide. As a programmatic platform, Eskimi operates a data management platform (DMP), strong rich media suite, anti-fraud and brand safety tools and a set of cost reduction algorithms. Advertisers can buy display, video, native ad formats from more than 30 supply sources, including Doubleclick a Facebook API.
Eskimi owns unique data sets for telecoms, mobile device manufacturers and FMCGs. Eskimi also manages Eskimi.com, a social chat site with 24M members and a carrier billing business with more than 20 mobile operators connected worldwide.
BBM offers a variety of content and services in addition to the core functionality of chat. Talbot says user-convenient services such as Uber, HotelsCombined, news, airtime top-up, movie and concert ticket access, are all examples of strategic partner collaborations that make BBM one of the rising utility apps.
“We are constantly innovating and driving product enhancements to create a better ecosystem within BBM and ultimately a better experience for our users.”
