BlackBerry has unveiled a Strategic Relaunch of its QNX Brand, with a divisional name change and the relaunch of its QNX brand. The business previously called BlackBerry IoT will now be known as QNX.
This company claims that this was done “to boost recognition and reinforce its leadership within the automotive and general embedded industries”.
“Relaunching the QNX brand is an important step in BlackBerry’s broader strategy to increase our visibility and fortify our leadership within the automotive and embedded industries, with a view to better positioning us for sustained growth and success,” said John J. Giamatteo, CEO at BlackBerry.
“The values that QNX stands for have always been a cornerstone for our customers and this brand relaunch honors that strong history while setting the stage for the division to fire on all cylinders and drive smarter, safer, and faster innovation through precision-engineered performance.”
Over the coming months, additional platforms and products may be updated to reflect the division’s new brand identity including the myQNX development environment.
As part of the QNX brand revitalization, the company also unveiled a refreshed logo, website and distinct visual identity for the new division.
The revamped QNX visual identity, unveiled today and showcased across the company’s social media channels and website takes inspiration from the division’s new tagline – It all starts here and the fact that the world’s most critical software-defined systems ‘start’ with QNX foundational software.
The division’s color palette, typography, photography, and iconography have all also been updated to reflect the innovative, performance-driven, future-focused principles that the revitalized brand stands for.
“BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future. The investments we have made over the last three years have set us on a well-defined path to capitalize on these trends,” said Mattias Eriksson, President, QNX.
“Couple these strong fundamentals with an enviable IP portfolio and a customer and partner base, representing the most advanced technology companies in the world, who are constantly accelerating our joint long term innovation and it’s easy to see why QNX has never been stronger. Amidst that backdrop we’re thrilled to be leaning into that widespread optimism and potential, reviving a brand that so many of have looked to over the years to help them turn the impossible into the achievable.”
The new brand will be on full display when QNX showcases its complete suite of automotive offerings at CES from January 7 – 10, 2025, at the Las Vegas Convention Center. Visit QNX at Booth #4224 in the West Hall.
