Madonna has teamed up with digital artist Mike Winkelmann AKA Beeple, to create three digitally rendered videos featuring the singer, which will be auctioned off Wednesday, with all proceeds going to charity.
Beeple and Madonna have been working on the project—Mother of Creation—for a year, and they now have three one-minute videos to show for it. Each work represents “a different form of birth in our contemporary world,”.
There’s the “Mother of Nature,” a video showing Madonna’s avatar on a surgical table, legs spread as a tree grows out of her. While leaves and flowers bloom, Madonna reads a new poem, written for the project.
Next to pop out of Madonna’s vagina, is the “Mother of Evolution,” which shows butterflies coming out of the singer, representing a “sign of hope.” This time, the avatar is placed in a post-apocalyptic scene as Madonna reads lyrics from her song, “Justify My Love” in the background.
The series is rounded out by “Mother of Technology,” which illustrates centipede robots crawling out of Madonna as she lays in a forest, “depicting the way science can also give birth light into the world, but only if used with the right consciousness.”
“It’s been an amazing journey building this together from an intellectual idea to an emotional story, giving birth to art,” Madonna said in a statement.
“I wanted to investigate the concept of creation, not only the way a child enters the world through a woman’s vagina, but also the way an artist gives birth to creativity.”
The triptych will be put up for auction on May 11th through the online, NFT marketplace SuperRare.
All the proceeds from the sale will go toward three charities, the Voices of Children Foundation, helping women and children affected by the war in the Ukraine; the City of Joy Foundation, supporting victims of violence in the Democratic Republic of Congo; and Black Mama’s Bail Out, providing bail for incarcerated caregivers.
In addition, Moonpay, a crypto platform that helped with the project, will be donating $100,000 to each charity.