Snoop Dogg has launched an exclusive NFT collection on Telegram, sold through the TON blockchain. Almost 1 million digital collectibles sold out in just 30 minutes, generating $12 million in sales.
The pieces were inspired by the artist’s signature style and included items such as vintage cars, gift bags, a digital dog, and references to cannabis culture.
“SnoopDogg’s digital collectibles on Telegram sold out in just 30 minutes today, generating $12 million in sales,” wrote Durov on his official channel.
(I.e. @SnoopDogg ‘s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
– Pavel Durov (@durov) July 9, 2025
The initial sale took place within Telegram itself, with the NFTs expected to be minted on the TON blockchain at the end of July.
The secondary market will open 21 days after the launch, according to Durov, who promised a strong market.
TON, the blockchain that provides technical support for Telegram’s on-chain features, began as an internal project within the app.
After legal issues, the network was transferred to an open-source community, but it remains the technological foundation behind features such as payments, Web3 usernames, and digital collectibles.
Snoop Dogg also referenced the launch on his channel, saying, “@durov, time to drop like it’s hot,” a reference to his famous song. He also posted a promotional clip titled “Gifts” on his YouTube channel to promote the NFTs.
The artist has been actively involved with cryptocurrencies since 2013, when he began accepting bitcoin for his releases.
Under the pseudonym “Cozomo de’ Medici,” he built a collection worth $17 million in NFTs and has participated in several metaverse events, including a performance with Eminem using Bored Ape avatars at the 2022 VMAs.
