Spotify is debuting its virtual space Spotify Island in the metaverse, stating it’s the first major music streaming service to join the platform.
Spotify Island, the company’s virtual venue in the Roblox metaverse, will let users create music and hang out in a virtual space, as well as get exclusive access to virtual merchandise from artists.
Spotify is the first music-streaming brand to have a presence on Roblox, a virtual universe where users can create and play games and share experiences with friends.
Through this interactive world, we’re creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch. Spotify Island is an audio oasis that has it all.
Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap.
Spotify island will have other musical Easter eggs at every turn for eagle-eyed users to discover. Users can even climb to the top of “The Charts” by collecting points.
Spotify listeners will also notice some familiar shapes, colours, and icons on Spotify Island. For example, Roblox users will have the chance to collect the heart-shaped “Like” icon, which can be exchanged for merch. These things allow fans to interact with the brand in a whole new way.
Hang out and interact with artists
Complete quests for prizes and unlock exclusive content
Collect merch for a chance to climb to the Top of “The Charts”
Use “beat-maker” stations powered by Soundtrap to create your own music
From the main Spotify Island, gamers will be able to portal out to the themed islands that will come to life throughout the year. These destinations will be filled with exclusive content, artist interactions, and themed mini-quests that are designed for both superfans and curious explorers.
Spotify says this launch just scratches the surface when it comes to ways users can experience Spotify Island on Roblox. The first themed experience fans can expect on Spotify Island is K-Park, an homage to all things K-Pop. Coming later this spring, K-Park will give fans the chance to interact with artist superstars Stray Kids and SUNMI.