The Rolling Stones are taking over Universal Music Group’s ‘Beat Galaxy’ Roblox experience, with a track-runner game featuring their hits, as well as other social and competition features.
The setting will offer users an interactive way to connect with the band’s music, while engaging with other fans.
“Bringing our music to the virtual world of Beat Galaxy is an innovative way to connect with our new and existing fans,” said The Rolling Stones in a joint statement.
The Rolling Stones’ takeover in Beat Galaxy aims to bridge the gap between rock music legends and younger generations, featuring experiences and gameplay surrounding the band’s greatest hits, exclusive virtual merchandise and premium avatar items.
“At Universal Music Group, it is our mission to constantly innovate music discovery and re-discovery, while presenting unique opportunities to our artists,” says Alvaro Velilla, senior vice president, new business, Universal Music Group.
“The Rolling Stones’ entrance to Beat Galaxy is a testament to our inventive approach toward music engagement. We’re excited to reimagine the band’s work through this activation and inspire other artists and labels to explore the potential of virtual spaces for music and fans.”
Users will be able to play a track-runner game featuring the band’s hits, compete for prizes and visit a 24/7 virtual club and social hub.
“We are thrilled to bring one of the most storied rock bands of all time to Roblox,” says Yonatan Raz-Fridman, founder and chief executive officer, Supersocial.
“This collaboration not only highlights the versatility of Beat Galaxy, but the continued impact the virtual experience is making for artists, both new and world famous. With the ongoing success of Beat Galaxy, we continue to underscore that artists can engage with fans in new and meaningful ways in the metaverse.”
The Rolling Stones’ virtual experience in Beat Galaxy is now available on Roblox.
