Chelsea Football Club have announced a three-year principal partnership with Three UK.
The Premier League club’s new deal will see the brand become the primary shirt sponsor of their men’s, women’s and academy sides, with prominent positioning across all of Chelsea’s physical and digital assets.
Three have also agreed to ensure Stamford Bridge will be 5G-enabled from the first year of their partnership.Â
Three will take over from Yokohama Tyres, who will see their deal end with the club after five seasons, however they will remain on board as the official tyre partner.Â
Chelsea’s chief executive Guy Laurence said on the deal:Â
‘Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners.
‘We have a social media following of over 100 million and the official app, The 5th Stand, has had nearly four million downloads. We stream live women’s and Academy football with men’s first team highlights available soon after matches. It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age.
‘With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.’
Chelsea announced the deal with a joke on social media. The club tweeted: ‘You wait 24 days for a signing and then Three come along at once! #Ch3lsea.’
Dave Dyson, CEO of Three UK, added:
‘Chelsea FC is a great match for Three – we share the same values and are both playing to win. This partnership is a great way to kick off 2020, when we are building the UK’s fastest 5G network and Chelsea are building the best team.
‘Chelsea FC is many teams in one club – and it is important to us that this sponsorship covers not only the men’s team, but also the women’s and the Academy as well. Three UK has enough 5G spectrum to put us in the top 10 holdings in the world and give our customers the very best 5G service, and we want to be with the team that can drive that winning message over the next few years.’
