Twitter is implementing a small but significant change by switching favorites to likes and changing the star shape to a heart.
The company states that a heart is a more universal symbol, one that is recognized and resonates across various languages, cultures and time zones.
Twitter has been embracing hearts on Periscope since it launched, and now the company is bringing them to Twitter and Vine.
We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.
The switch from stars to hearts will be made shortly across Twitters Android and iOS app, as well as on its website, TweetDeck and Twitter for Windows 10.
