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Paint and coatings brand Valspar has launched the Valspar Color-verse, a virtual house in the Metaverse featuring colours from the brand’s recent 2023 Colours of the Year announcement.
Visitors can interact with the 12 Colours of the Year, create their own art with the colours, and play a hyper-casual game, called the “Dash to DIY.”
Valspar’s Color-verse is a 3D digital home, where people can explore and experience Valspar’s Colours of the Year colour palette in a unique way, meant to encourage visitors to take inspiration from the experience and use the colours in their own home.
Following Valspar’s 2023 Colours of the Year announcement, the launch of the Color-verse web experience enables visitors to demo and view the 12 featured colours in the Color-verse and get inspiration for their next project after experiencing the colours first-hand in the Metaverse.
Visitors can navigate via pre-designated checkpoints or free roam using movement controls throughout the house.
Starting today, visitors can go to valsparcolorverse.com to access and navigate the Valspar Color-verse. Through its detail-oriented platform and customizable options, the Valspar Color-verse delivers on customer needs by showcasing the latest paint and design trends as a resource and helping customers choose the right colours for their own home.
“We’re thrilled for Valspar to offer customers an unparalleled virtual experience to explore our Colours of the Year. Through the Color-verse, visitors can experience the 12 Colours of the Year first-hand in a way unlike Valspar has ever done before,” says Gus Morales, Vice President of Brand Marketing, Sherwin-Williams.
“Aside from exploring the 12 Colours of the Year, the home is an engaging space for visitors to create art and play games and encourages visitors to order colour chips to see how their top colour picks look and feel in their home.”
The Color-verse features three options to navigate and interact with.
The Paint Wing
Visitors can enter the Paint Wing, an interactive wing where they can choose Valspar’s Colours of the Year and select walls of the living room, dining room, bedroom, bathroom and kitchen to be repainted.
Once the “paint mode” is activated, a 3D colour palette with the 12 Colours of the Year will open for visitors to select which colour they want to paint each room in the house. Within the paint room, visitors can order free paint chips of the 12 colours and try them out for themselves at home.
The Art Wing
Inspired by the nature elements of the 2023 Colours of the Year, the Art Wing invites guests to create their own art of a 3D panorama nature scene using the 12 Colours of the Year.
Other guests can “like” the artwork they see, and the artwork can be shared on social media.
The Game Wing
Visitors can also participate in a hyper-casual game where players navigate the “Dash to DIY.” In the game, visitors will manoeuvre a multi-lane road to Lowe’s, where they will pick up points for connecting with paint chips and avoiding obstacles.
The scenery will also be coloured with Valspar’s 2023 Colours of the Year.