Magic Eden is partnering with Hybrid Meta, powered by REDEEM, to launch officially licensed Batman, Rick and Morty and Looney Tunes NFTs featuring exclusive real-world assets (RWAs), in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP).
This pioneering collaboration allows fans to access the iconic IPs through digital collectibles paired with limited-edition merchandise.
Each NFT from this collection is more than just a digital asset; it unlocks a premium collectible experience that bridges the digital and physical worlds.
By combining high-end streetwear with beloved characters, fans can own both a unique NFT and a tangible, high-quality item, ranging from collectible jackets to holiday-themed streetwear, they can wear and showcase.
This new partnership aims to elevate fandom by delivering deeper engagement, immersive experiences and exclusive rewards.
“We’re honoured to partner with this caliber of IP to create an incredible opportunity for fans,” said Chris Akhavan, Chief Revenue Officer of Magic Eden.
“Working with innovators in the space like Hybrid Meta and WBDGCP not only speaks to the continued growth in NFTs, but ensures that these beloved characters expand to deeper audience connections through Web3 technology.”
The first series of NFT drops on Magic Eden in November, with new releases rolling out through the holiday season. Each drop will be a unique fusion of digital art and premium WBDGCP licensed merchandise.
Once the NFT is purchased through Magic Eden, fans simply connect their wallet on REDEEM to validate their NFT and confirm their physical item.
“Our collaboration with Magic Eden is transforming the fan experience,” said Jordan Baker, CEO of Hybrid Meta.
“By blending iconic characters with phygital collectibles, we’re providing fans with new, meaningful ways to interact with the franchises they love. This partnership marks a new era for fandom, where digital ownership and physical assets merge seamlessly.”
