O2 is partnering with charity Hubbub with the aim of donating 2,000 devices and 12 months of free connectivity to digitally excluded people across Leeds.
The Community Calling campaign is a lifeline for people who are digitally disconnected and struggling as a result of the pandemic. Following a successful first trial which saw smartphones donated in a handful of London Boroughs and Manchester, the campaign is now rolling out to locations across Leeds, helping people to get connected in the wake of rising inequality, poverty and employment challenges.
As part of the campaign, O2 will be donating 12 months of free connectivity to the beneficiaries, which will include unlimited minutes, unlimited texts and 6GB of data per month for a full year.
Digital connectivity has been vital this year: preserving economic output, helping businesses adapt and keeping us close to the ones we love. However, too many people are digitally excluded, without access to devices or connectivity. It was recently revealed that 2.7 million UK adults (5%) were unable to access the internet in the three months before August – a problem which has been amplified in our socially distanced era, preventing people from accessing family, friends or other essential networks of support.
O2 and Hubbub are working closely with Leeds City Council West Yorkshire Combined Authority to identify beneficiaries, who will also be able to access digital skills training at local support centres, equipping them with the knowledge and tools to thrive in the longer term.
O2 and Hubbub are working closely with local organisations across the region, including Damasq UK, Leeds Poverty Truth, Leeds Gypsy and Traveller Exchange, and Richmond Hill Elderly Action, all in partnership with 100% Digital Leeds to reduce the digital divide and help people get connected during Lockdown and beyond.
Mark Evans, Chief Executive of O2, said:
“Connectivity has been vital to keeping the country running during the pandemic, but if you’re unable to get online you’re likely to miss out on a lot of support. We’ve already seen the positive impact Community Calling has had on vulnerable people in London and Manchester – providing a lifeline for those most affected by the pandemic, so we’re pleased to announce this expansion to Leeds. This campaign reflects our broader commitment to be there for our customers and the wider community, whenever they need us”
One beneficiary of the Community Calling campaign is Wilfredo. His family have recently received refugee status, and his two children have struggled with schoolwork due to a lack of IT equipment at home. Providing Wilfredo and his family with a device will help support his children in their education.
All beneficiaries will also be able to access digital skills training at local support centres, equipping them with the knowledge and tools to thrive in the longer term.
Gavin Ellis, Director and Co-Founder at Hubbub, said:
“It’s been heart-warming to see the positive impact receiving a smartphone through the Community Calling project has already had on so many people’s lives. Being connected to loved ones and accessing essential services is easily taken for granted, but is still not a reality for too many people. We’re excited to be working with O2 to expand Community Calling to other cities including Leeds to get more people connected and prevent unnecessary electrical waste. We’re calling on individuals and businesses with spare smartphones to donate them to somebody who needs a device to stay connected at this difficult time.”
Gift your phone
Anyone in the UK can get involved by donating unused smartphones. It’s easy to sign up online – you’ll receive a free-post donation kit to post your old and workable smartphone, to be refurbished by Recono.me. It will be data-wiped, sanitised and redistributed with user guides and PAYG SIM cards. Alternatively, those who don’t have an old smartphone can choose to donate the cost of one or two month’s top-up for the beneficiaries here.
Manchester libraries will act as drop-off venues, so please bring your old unwanted working phone there. To find out more about library services and the location of your nearest open branch, go to here.
If you’d like to support the campaign and donate your old smartphones to Community Calling, visit here for more details.
O2 and Hubbub are also encouraging businesses to support the campaign by organising bulk device donations, offering financial contributions that can be put towards purchasing second-hand phones, or providing collection boxes in their offices (where appropriate).
O2 and Hubbub are asking businesses to spread the word among their employees to dig out any old phones. There are three options:
Drop off point
Can you host a drop off point so your employees can drop off their old smartphones safely and securely? These will be collected by our tech partner Reconome. Please email help@hubbub.org.uk to arrange a collection.
Order a courier collection
If you have several business-owned devices and chargers that aren’t being used and you would like to donate them, O2 can arrange a courier to come and collect them in bulk. Please follow the steps explained here and email help@hubbub.org.uk to arrange a collection.
Encourage employees to donate their old smartphones
By asking employees to donate their old smartphones, businesses will be actively supporting the digitally excluded in their local community. Ask employees to follow the simple steps here and email help@hubbub.org.uk for an update on how many smartphone donations your business has generated.
