Adidas has teamed up with Solana-based fitness app Stepn to launch an exclusive NFT sneaker collection, signaling the company's further dive into the Web3 space.
As we head towards the World Cup Final this Sunday with Argentina playing France, Adidas is bringing an augmented reality version of Messi, into fan’s homes and cities to celebrate both his commitment to the game and the official FIFA World Cup 2022 ball, the Al Rhila.
Adidas has launched the company's first NFT collection of wearables, a new product category adidas calls “Virtual Gear”, the launch is part of a drive towards strengthening its “community-based, member first, open metaverse strategy”.
