Apple this morning sent out invitations for a “spring forward†event scheduled for March 9th in San Francisco.
The invitation gives nothing away, but this is presumed to be the official unveiling of the Apple Watch.
The event kicks off at the Yerba Buena Center for the Arts, which Apple has used for numerous events in the past.
The lowest-end Apple Watch will cost $349. The company announced the device during a star-studded event in September. At the same time, it introduced its bigger-screen iPhone 6 and iPhone 6 Plus devices. It also held an event in October to unveil its newest iPads and Macs, including the high resolution iMac.
Apple Watch is the first major new product category for the company since the iPad in 2010. It’s also the first new push by Apple under Cook’s leadership. Cook had promised for over a year that Apple would introduce “amazing” new products in 2014 and enter “exciting new product categories” beyond its wildly successful smartphones, tablets and computers. Apple Watch, along with the new Apple Pay mobile-payments service, fulfill that vow.
