BlackBerry is extending its partnership with the American Red Cross, donating its BlackBerry AtHoc software, powering its mission to provide emergency assistance, disaster relief and disaster preparedness education to all people in need.
BlackBerry has been a partner of the Red Cross for several years, helping them respond effectively to disasters, including recent wildfires, hurricanes and other events.
Resilient communities are less vulnerable to economic, social and environmental crisis, increasing their long-term sustainability. Partnerships increase the impact of the critical work businesses must do to address the key global challenges we are all facing today.
BlackBerry says that the partnership between BlackBerry and the Red Cross supports BlackBerry’s commitment to the United Nations Sustainable Development Goals .
“BlackBerry is proud to partner with the American Red Cross to empower sustainable communities,” said Neelam Sandhu, Vice President of Business Operations & Strategic Accounts, Office of the CEO.
“BlackBerry AtHoc enables communities to effectively respond to crisis, helping to save lives and aiding post-disaster recovery.”
Jennifer Adrio Chief Executive Officer of the American Red Cross Northern California Coastal Region added:
“We are so grateful for our partnership with BlackBerry, whose support enables us to help people in need, during large scale disasters like the recent and ongoing wildfires,”
“One thing you can’t get back in a disaster is time, and BlackBerry’s AtHoc system enables us to communicate through multiple channels during times of crisis.”
