BlackBerry has launched a new global partner program that combines the BlackBerry Enterprise Partner Program and BlackBerry Cylance Partner Program. The BlackBerry Partner Program features a unified sales portal with real-time access to a revamped curriculum of training, tools and enablement resources.
As part of the new program, all 2,200-plus BlackBerry resellers and distribution partners will have access to the company’s entire portfolio. They can generate new revenue opportunities by offering a range of cybersecurity and endpoint management options.
The new program also includes a ‘Partner Protection’ feature, allowing partners to register their deals to receive higher discounts by working closely with BlackBerry’s field sales teams.
There are also several reseller partner distinction levels in the new program, including Gold, Platinum and Emerald, which provide increased levels of benefits and discounts to partners based on their annual new business revenue targets and technical capabilities. Select value-added distributors will also have the ability to obtain back end rebates for achieving new business growth targets.
Commenting on the launch, May Mitchell, VP of Channel, Alliances and Field Marketing at BlackBerry said:
“Partners are instrumental to BlackBerry’s growth goals and with the new unified global partner program, we have all of the necessary ingredients to help drive new revenue opportunities for them as organizations the world over struggle to maintain business continuity during a time in which the scale and variety of cyber threats continues to grow,”
“Thanks to our artificial intelligence, machine learning and automation-driven technology portfolio, no one delivers zero trust security like we do. We’re confident that the new program will be well received by partners who see significant opportunities amidst a security market and threat landscape that shows no signs of slowing down.”
Additional benefits of the new BlackBerry Partner Program include:
- A new partner portal allowing partners to submit deal registration and access online training along with sales enablement tools and marketing campaigns.
- A single deal registration program where partners can obtain higher discounts for new opportunities.
- New online modular training curriculum for Partner Sales and Partner Technical Sales focused specifically on BlackBerry Spark® Suites.
- Access to the Beta community and knowledge base to test products before they are released.
- Availability of Not For Resale (NFR) licenses so partners can educate, test and trial deployments within a virtual sandbox environment.
- Demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources.
Members of BlackBerry’s partner advisory council got a sneak peek of the new program earlier this fall. Reseller and distributor feedback prompted many of the new enhancements, the company said.
“The new program offers a simple global structure for resellers, MSSPs and distributor partners with refreshed training modules, market demand programs and extensive promotional programs,” Mitchell added.
