BlackBerry and Carphone Warehouse team up on ‘5-Stars’ Passport Campaign

BlackBerry, and Carphone Warehouse have teamed up with an advertising campaign for the BlackBerry Passport called the ‘5-Stars’ Passport campaign.

Today and Saturday, BlackBerry has taken out ads in six UK newspapers to share how enthusiastic BlackBerry Passport owners are, rating the BlackBerry Passport 5-out-of-5-stars.

At Carphone Warehouse, the Passport has garnered a 5-star rating, with 97% of reviewers giving it a perfect 5 while dubbing it “amazing,” “wonderfully intuitive” and “exceptionally stylish/sturdy,” “genuinely brilliant,” and the “best phone out there!”

The ads are appearing today and tomorrow in the Daily Telegraph, Times of London, Independent, Metro, City AM, and the London Evening Standard.

BlackBerry state that:

During this May Day holiday weekend, we hope to reach more than 8 million UK adults in London and surrounding areas and encourage them to check out the Passport at any of Carphone Warehouse’s 800 UK stores (or its web site), where the Passport is available for as little as £27.50 per month. They can also research it first by going to our website BlackBerry.com/FiveStars (or visit ShopBlackBerry, where the Passport, Classic, Z30, and Q5 are on sale now through Friday May 8th).