Apple has unveiled a new AI chatbot, Asa, designed to assist retail employees in selling Apple products.
Asa will be integrated into the SEED app, a training tool for retail staff, enabling them to ask questions and learn more about Apple products.
This feature is currently in the testing phase and is anticipated to be widely available soon.
The integration of Asa into the SEED app aligns with Apple’s broader push to leverage AI for enhanced customer interactions and sales support.
By providing retail employees with a tool that can answer queries and offer product information, Apple aims to streamline the sales process and improve customer satisfaction.
While the impact of Asa on Apple’s sales performance remains to be seen, the integration of AI in retail sales is a trend that is gaining traction across various industries.
By offering a more personalized and efficient customer experience, AI chatbots can significantly enhance sales strategies and drive customer loyalty.
