Facebook, making it easier to manage advertising campaigns on the go, today launched an ads manager app for iOS devices.
The move coincides with Facebook’s announcement that it now has more than 2 million active advertisers, an increase of 500,000 since July. The company says more than 800,000 use the mobile ad manager at least once a month, which is no doubt the motive behind the development of the mobile app.
The app is available today for U.S. users in the iOS store and, Facebook says, will be available globally in the next few weeks.
From the app, advertisers can:
- Track ad performance
- Edit existing ads
- Edit ad budgets and schedules
- Receive push notifications
- Create ads
The app, called Facebook Ads Manager, allows its users to create and edit ads, track spending, view ad results, receive ad-related notifications, and more.
These notifications can alert advertisers to things like ads that are coming up for expiration, when you’re nearing a spending limit, or other ad performance metrics, like Page Likes or how your ad it compares to other similar ad sets.
The app’s simple interface also makes it possible to design ads from start to finish directly on your phone by selecting photos from your phone or pulling in Page posts, writing the ad text, and then targeting your desired audience using sliders and buttons to narrow down that audience by demographic information.
In addition, users can edit their ad budgets and schedules in the app, and update their payment methods as need be.
And if you get distracted while in the middle of creating an ad, the new app will allow you to save the ad as a draft in order to return to it later.
The app is launching today in the U.S. only, but will roll out worldwide over the next few weeks, says Facebook. An Android version of the app is expected to launch later this year.
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[QR size=”200×200″ link=”yes”]https://itunes.apple.com/app/id964397083[/QR]
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Version: 1.0
Price: Free
Category: Business
Updated: February 24, 2015
Requirements: iOS 7.0 +
App Store: iTunes
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