BlackBerry CEO John Chen & Chief Evangelist Mark Wilson are both to speak at MI Global next week.
John Chen, Executive Chairman and CEO, BlackBerry will discuss Health Care in the Digital Age, from 10:45 am – 11:45 am
Health Care in the Digital Age
Mobile, big data, the Internet of Things and social media are leading a revolution that is transforming opportunities in health care and research. Extraordinary advancements in mobile technology and connectivity have provided the foundation needed to dramatically change the way health care is practiced today and research is done tomorrow. While we are still in the early innings of using mobile technology in the delivery of health care, evidence supporting its potential to impact the delivery of better health care, lower costs and improve patient outcomes is apparent. Mobile technology for health care, or mHealth, can empower doctors to more effectively engage their patients and provide secure information on demand, anytime and anywhere. Patients demand safety, speed and security from their providers. What are the technologies that are allowing this transformation to take place?
From 2:30 pm to 3:30 pm, Chief Evangelist Mark Wilson will speak about how the role of the chief marketing officer is not just about marketing.
From Marketer to Influencer to Global Brand Shaper
The role of the chief marketing officer is no longer just about marketing. More than ever, CMOs must be myopic about the consumer, fanatical about innovation and exert strong leadership in the C-suite. Increasingly, the chief marketer’s job is defined by the digital media that consumers rely on to research and buy products, and by a global marketplace that requires an awareness of many cultures. In this fast-changing environment, how can marketers effectively take their companies to the next level? How do they protect their brands and corporate image when a blog post or tweet can set off a global reaction? What impact is this evolving consumer landscape having on brands and their reach?
Each year, the Milken Institute Global Conference attracts leaders in business, finance, government, public policy, academia, philanthropy, law, science, news media and more to exchange ideas and attempt to solve some of the world’s toughest challenges.
This year, the conference will be held on April 26 – 29 in Beverly Hills, CA. Global Conference 2015 and will have over 650 speakers.
