BlackBerry has launched the BlackBerry IVY Advisory Council, a new invitation-only body comprised of leading companies across the transportation and mobility industries that will help shape and advise the BlackBerry IVY development community and the vertical-specific services and automotive applications that will be brought to market using BlackBerry’s Intelligent Vehicle Data Platform, BlackBerry IVY.
The BlackBerry IVY Advisory Council’s purpose is to accelerate the BlackBerry IVY development community by focusing on the creation of high-impact technology use cases and solutions that leverage in-vehicle data. Council members will help drive the BlackBerry IVY roadmap, focusing on co-value development with a view to addressing key pain points that OEMs are looking to solve for.
BlackBerry IVY Advisory Council launch partners include HERE Technologies, Cerence, TELUS, GEICO and AWS. Advisory Council founding members will get exclusive first access to developer tools and BlackBerry IVY product releases in addition to benefiting from joint marketing activities to promote their product innovations.
“Developing alongside our colleagues at BlackBerry will help transform the automotive industry, and the engagement with other industry leaders will ensure an accelerated path toward the mobility industry of the future,” said Wendy Bauer, Global head, Automotive Sales at Amazon Web Services.
“Collectively, the members of the BlackBerry IVY Advisory Council will bring their individual expertise to the table and collaborate to solve the biggest challenges in connected mobility, inspire the developer community, and leverage these tools for an improved driving experience.”
Announced in December 2020 as part of a multi-year, global agreement with Amazon Web Services (AWS), BlackBerry IVY is a scalable, cloud-connected software platform that will allow automakers to provide a consistent and secure way to read vehicle sensor data, normalize it, and create actionable insights from that data both locally in the vehicle and in the cloud. Automakers can use this information to create responsive in-vehicle services that enhance driver and passenger experiences.
“BlackBerry is proud to welcome HERE Technologies, Cerence, TELUS, GEICO and AWS as founding partners of our new BlackBerry IVY Advisory Council,” said Vito Giallorenzo, SVP Corporate Development & Chief Operating Officer, IoT.
“Innovation in transportation and mobility is advancing at dizzying speeds across many data-driven solution domains. BlackBerry IVY is a scalable and cost-effective partner to help companies across the entire ecosystem unlock revenue and capture the growth opportunity.
We look forward to working with this exceptionally talented, future-focused group of leading organizations to do so in the months and years ahead.”
Additional members are expected to join the Advisory Council in the coming months and interested industry parties are encouraged to contact BlackBerry.
BlackBerry IVY addresses a critical data access, collection, and management problem in the automotive industry. Modern cars and trucks are built with thousands of parts from many different suppliers, with each vehicle model comprising a unique set of proprietary hardware and software components.
These components, which include an increasing variety of vehicle sensors, produce data in unique and specialized formats. The highly specific skills required to interact with this data, as well as the challenges of accessing it from within contained vehicle subsystems, limit developers’ abilities to innovate quickly and bring new solutions to market.
BlackBerry IVY will solve for these challenges by applying machine learning to that data to generate predictive insights and inferences, making it possible for automakers to offer in-vehicle experiences that are highly personalized and able to take action based on those insights.
BlackBerry IVY will support multiple vehicle operating systems and multi-cloud deployments in order to ensure compatibility across vehicle models and brands. It will build upon BlackBerry QNX’s capabilities for surfacing and normalizing data from automobiles and AWS’s broad portfolio of services, including capabilities for IoT and machine learning.
BlackBerry IVY will run inside a vehicle’s embedded systems, but will be managed and configured remotely from the cloud. As a result, automakers will gain greater visibility into vehicle data, control over who can access it, and edge computing capabilities to optimize how quickly and efficiently the data is processed.
With BlackBerry IVY’s integrated capabilities, automakers will be able to deliver new features, functionality, and performance to customers over the lifetime of their cloud-connected vehicles, as well as unlock new revenue streams and business models built on vehicle data.
For instance, BlackBerry IVY could leverage vehicle data to recognize driver behavior and hazardous conditions such as icy roads or heavy traffic and then recommend that a driver enable relevant vehicle safety features such as traction control, lane-keeping assist, or adaptive cruise control.
IVY could then provide automakers with feedback on how and when those safety features are used, allowing them to make targeted investments to improve vehicle performance.
Additionally, drivers of electric vehicles could choose to share their car’s battery information with third-party charging networks to proactively reserve a charging connector and tailor charging time according to the driver’s current location and travel plans.
BlackBerry IVY could also provide insights to parents of teenage drivers who may choose to receive customized notifications based on insights from vehicle sensors when the number of passengers in the vehicle changes, when the driver appears to be texting, distracted, or not observing speed limits, or when the vehicle occupancy level rises above the parents’ desired safety threshold.
Similarly, parents of infants could receive a reminder to engage the child safety lock when the vehicle detects a child in the rear seat.
BlackBerry IVY will enable automakers to compress the timeline to build, deploy, and monetize new in-vehicle applications and connected services across multiple vehicle brands and models.
Instead of investing in one-off solutions that conform to the unique engineering of different vehicle models (as they do today), automakers using BlackBerry IVY will be able to leverage different types of data as common building blocks for new services that could work across a range of models.
Automakers will be able to use the platform’s application programming interfaces (APIs) to share data and outputs with their software development teams, giving them the ability to innovate, while also protecting customer privacy and security by controlling whom can access vehicle and app data and at what level of detail.
In addition, BlackBerry IVY will make it easier for automakers to collaborate with a wider pool of developers to accelerate creation of new offerings that deliver improved vehicle performance, reduced costs for maintenance and repairs, and added convenience.
For instance, by analyzing real-time performance data, automakers could recognize the first signs of potentially faulty parts, deploy code to identify affected vehicles, notify impacted drivers, and perform targeted recalls.
Automakers will be able to remotely deploy and update the software from the platform’s Cloud Console (a web interface for managing BlackBerry IVY) to continuously improve the functionality of the system.
