After unveiling their new look stainless steel edition of SmartWatch 3 at CES last month,  Sony have today announced a global launch beginning this week.
Just in case you are wondering, the wearable’s chassis has always been made of stainless steel, it’s mainly the strap that Sony ‘s slogan is aimed at.
Current customers will be able to pick up a metal strap some time in the early spring, according to the company’s announcement.
Sony will also be launching a modular “holder” kit, which should, reportedly, allow users to attach any watch strap to the SmartWatch 3.
The kit will additionally come with a brown / black leather strap for your styling pleasure.