Coinbase has acquired Spindl, an onchain ads and attribution platform. The terms of the deal were undisclosed.
Spindl, founded in 2022, will operate under the Ethereum Layer 2 incubated by Coinbase called Base.
“As we integrate this team & technology into Base, as with all things on Base, we’re committed to maintaining open standards for publishers and advertisers alike,” Coinbase wrote in a blog post.
“These principles will help us scale the ecosystem while keeping it open, fair and inclusive for everyone.”
Spindl was founded by Antonio Garcia-Martinez (“AGM”), an early member of the Facebook ads team who shipped Facebook’s first version of keyword targeting, audience targeting, and Facebook’s programmatic ad exchange FBX.
His subsequent career in tech led him to crypto, founding Spindl in 2022 where he’s been focused on solving the onchain distribution problem that so many builders face today.
As part of this acquisition, Spindl itself will operate under Base, and will continue to support current customers without interruption.
