In addition to unveiling the iPhone 11 today, Apple introduced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users.
The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone and a new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.
“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.
“iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”
iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four finishes including a new midnight green. iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and juice.
The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. Super Retina XDR features wide colour support with system-wide colour management and True Tone to offer a more natural viewing experience.
With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient.
Customers can interact with their favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.
A13 Bionic features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.
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All of this compute, graphics and ML performance is delivered while still enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone XS, and iPhone 11 Pro Max offering up to five hours more than iPhone XS Max.
iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.
Each camera in the triple-camera system records 4K video with extended dynamic range and cinematic video stabilisation. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound.
With iOS 13, video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly. These adjustments are easy to apply and review at a glance, so even a novice can create professional quality video projects.
The all-new Ultra Wide camera is great for taking landscape or architecture photos, tight shots and more. The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colours and reduced noise.
The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos
Next-generation Smart HDR uses advanced machine learning to recognize subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter.
Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimising for texture, details and noise in every part of the photo.
A redesigned camera interface provides a more immersive experience that works together with the triple-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.
The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.
The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
Face ID gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds and Dual SIM with eSIM.
iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space grey, silver and gold starting at £1,049 and £1,149, respectively.
Customers can also get iPhone 11 Pro for £30.99 a month or £759 with trade-in and iPhone 11 Pro Max for £34.99 a month or £859 with trade-in from apple.com/uk, in the Apple Store app and Apple Stores.
Through Apple’s iPhone Upgrade Programme, customers in the UK can get iPhone 11 Pro and iPhone 11 Pro Max with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year.
The iPhone Upgrade Programme is available at Apple Stores starting at £58.95 with 0 percent interest.
