Hyundai Motor is officially entering the NFT space, partnering with Meta Kongz to launch an NFT collection titled “Hyundai X Meta Kongz NFT Project”. The collection will consist of 30 limited edition NFTs and the drop will happen on 20 April this Wednesday.
“We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’,” said Thomas Schemera, Global CMO of Hyundai Motor.
Hyundai aims to establish its own Hyundai NFT community, providing its users with the brand’s experience in the metaverse.
Hyundai Motor revealed its collaboration with Meta Kongz through a 54-second film. In the film, a Meta Kongz gorilla is seen driving in a classic Hyundai PONY from Earth to the Moon. At the top of the height, the classic PONY transforms into a Heritage Series PONY.
This shows how mobility solutions can transcend time and space. After successfully landing on the moon, Kongz notices that there’s a star-like object stuck on one of the car’s wipers. The film ended by teasing the upcoming drop of a shooting star-shaped NFT in May.
Aside from the exclusive NFT drop in partnership with Meta Kongz, Hyundai will launch several NFT projects throughout the year. Moreover, the proceeds of the NFT sales will go to the project’s management and community members.
The Hyundai NFT community will provide its users with the Hyundai brand experience in the metaverse by sharing NFTs depicting its mobility solutions. The Hyundai NFT Discord and Twitter channels opened on April 15, and the official NFT website is scheduled to open in May.
By providing dedicated channels for the Hyundai NFT community, the company will continuously manage the asset value of its NFTs. The online platforms will provide an open 24/7 communications channel between the company and community members, with real-time updates on the asset value of its NFTs.
Hyundai Motor shared its vision of a ‘Metamobility’ concept at CES 2022 with the goal of pioneering a smart device-metaverse connection that will expand the role of mobility to virtual reality (VR), ultimately allowing people to overcome the physical limitations of movement in time and space.
You can join the project’s Discord channel – and keep it tuned to Rapid Meta, for more updates!