Mastercard, in collaboration with the Central Bank of Egypt (CBE) and Egyptian Banks Company (EBC), has launched Apple Pay in Egypt.
Apple Pay is now accepted in various locations, including grocery stores, pharmacies, taxis, restaurants, and retail shops. Customers can also use it on iPhone, iPad, and Mac for faster app and online purchases, avoiding the need to enter card details or billing information repeatedly.
Apple Pay does not store actual credit or debit card numbers on the device or Apple servers. Instead, a unique Device Account Number is created, encrypted, and stored in the Secure Element, a certified chip designed to protect payment information.
Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon, Mastercard, stated:
“We are excited to bring Apple Pay to cardholders in Egypt and further drive the adoption of digital payments in the country. Apple pay empowers consumers with a safer, more convenient way to pay, whether in-store or online.”
Users can add credit or debit cards through the Wallet app on iPhone. After adding a card, they can start using Apple Pay immediately on compatible devices.
Currently, Apple Pay in Egypt is supported by the National Bank of Egypt, Banque Misr, and Commercial International Bank.