BlackBerry has enhanced the BlackBerry Partner Program to help Managed Security Service Providers capture the demand among small and medium-sized businesses (SMBs) for 24 by 7 by 365 managed extended detection and response services.
According to Blackberry, industry experts say this market will grow from $22.45 billion in 2020 to $77.01 billion by 2030.
BlackBerry’s 2022 Threat Report found SMBs experience 11 to 13 cyberattacks every day. In response to this evidence, the company has increased its MSSP focus by launching new marketing incentives.
Among these incentives is a global hiring campaign to boost partner support as well as a revamped curriculum of training, tools and enablement resources to aid overall go-to-market efforts.
BlackBerry has expanded the ‘Protect and Earn’ partner incentive program that rewards MSSPs for uncovering and closing net-new BlackBerry logos. Partners earn cash-based rewards which are determined by the qualifying closed deal’s Total Contract Value, with no limits.
Blackberry says it has also committed to help increase the size of its channel team by doubling employee headcount in roles such as partner management, customer success and channel enablement to help ensure partners have the required technical and sales support.
“With headline-grabbing hacks and a cybersecurity talent gap showing no signs of letting up, SMBs have never been more under-staffed or ill-prepared to meet the challenges posed by the continuously evolving threat landscape,” said Colleen McMillan, VP, global channel sales at BlackBerry in a statement.
“Our top 20 MSSPs have grown more than 50 per cent year over year and demand for human threat experts is through the roof. To that end, BlackBerry is doubling down and increasing our focus on our MSSP partners to ensure they’re set up for success.”