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Fashion retailer Boohoo has dropped a new NFT avatar collection in collaboration with four female artists.
The collection includes 230 unique traits and features, referencing distinct fashion items for the brand’s product range that are sported by 30,000 one-of-a-kind avatars.
Holders of the NFT gain access to future metaverse projects by the brand, a gated discord community and ‘Boohooverse’ events. Randomly selected holders will also be in with a chance of winning various prizes, such as travel vouchers and discounts.
In addition, holders will have the chance to win a £1,000 travel voucher, £500 in cash, £250 in Boohoo vouchers and 50% off for life. The winners will be announced within two weeks of the collection selling out.
To create the NFTs, the e-commerce label partnered with four digital artists, Amy Kilner, Reem El, Aoife O’Dwyer and Shar.eth.
“We’re so excited to be able to champion female representation once again in the Metaverse,” said Sam Helligso, brand director of Boohoo.
“Our aim is to allow our customers to enter the NFT space effortlessly and affordably, while educating and supporting her throughout our voyage into the space.“
Remm El, one of the NFT artists added:
“As a digital artist who’s new to the NFT space, working with boohoo has given me a very exciting opportunity to get established and gain experience on a generative NFT collection, which has helped open further opportunities for me.”