Coca-Cola will provide FIFA World Cup NFTs depending on heat maps of the matches played. GMUNK, a digital content creator who has formerly collaborated with Nike, DoorDash, and singer Grimes, will design and display the NFTs on Crypto.com’s NFT portal.
10,000 NFTs were created by monitoring the in-game actions of FIFA World Cup participants. These things will be accessible to fans who join to create an account on the Crypto.com NFT portal.
After fans sign-up for a Crypto.com NFT platform account, all eligible fans have to do is register on Coca-Cola’s Fanzone page and click on the NFT banner for a chance to own a Coca-Cola ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022 – the newest form of memorabilia that will live forever on the blockchain.
Artist Gmunk added:
“At its core, Coca-Cola ‘Piece of Magic’ uses football data as our paintbrush, defining densities, behaviours and applications of colour to shape and create an immersive piece of art that embraces the spirit of football and depicts a visual story unique to each match.”
Nazli Berberoglu, FIFA World Cup General Manager at The Coca-Cola Company added:
“The FIFA World Cup™ in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. This incredible collaboration with GMUNK will see 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs available for fans to own forever.
“A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”
This is the most recent example of a major corporation leveraging on World Cup frenzy using web3.
BetDEX, a blockchain-based sports betting market, launched on Solana on November 17, eliminating betting costs for World Cup games.
In the meantime, trading giant Binance enlisted the services of football star Cristiano Ronaldo for his NFT series. The non-fungible tokens provide its owners access to a variety of benefits, including surprise boxes, admission into sweepstakes, and a special greeting from Ronaldo.