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Cosmo Media Labs has officially launched today after securing an investment from The Sandbox, the leading decentralized gaming virtual world and a subsidiary of Animoca Brands.
This is the first time The Sandbox has taken a financial stake in an independent production company.
Cosmo Media Labs develops, creates and produces successful content strategies that bridge traditional media with the new.
The Cosmo team speaks the language of legacy brands and identifies the best gamification, NFT, and play-and-earn opportunities that will achieve each individual brand’s goal in the metaverse.
The new partnership and investment will fuel the growth of Cosmo Media Labs and provide tools, systems, and mechanisms to usher in the decentralized era of content creation, consumption, and monetization.
“We’re excited to team up with The Sandbox and work with top creators, brands, and IP holders to unlock their full potential in the new era of digital entertainment and Web3,” said Alexander Bushnell, CEO and Co-founder of Cosmo Media Labs.
“The Sandbox is the leader of the evolving open metaverse space and its investment and support will allow us to accomplish this at scale. We are proud to work together to bring brands a clear understanding and strategy of how to best leverage the power of their IP within the new landscape of interactive entertainment and digital ownership.”
The first major project is with Complex Networks to create a content landscape that innovates how users interact with sneaker, streetwear and hip hop culture.
Cosmo is building the Complex infrastructure within The Sandbox by developing games, building social hubs and producing experiences for Complex Networks – all with a forward facing strategy of utilizing the play-and-earn landscape to foster a virtual economy platform for the streetwear and sneaker market.
“The metaverse is redefining the creator economy by growing a new ecosystem through sharing value creation between brands, creators, and the community,” said Sebastien Borget, COO and Co-founder of The Sandbox.
“We’re excited to support the Cosmo Media Labs team through this investment as it is a production studio that can bridge between media and help shape the culture of the metaverse to bring the innovation of Web3 through new forms of experiences that provide an accessible and meaningful format of entertainment.”