JD Sports has entered the metaverse, launching its ‘King of the Game’ Crayta universe, built by Meta Creative Shop.
In the JD ‘King of the Game’ campaign, 32 celebrities and influencers including Kano, KSI, Chunkz, Tobi Brown and Anthony Joshua, step into a magical neon-fuelled arcade hidden in the depths of a shopping centre.
The new JD Sports: ‘King of the Game’ metaverse game will allow customers to build custom avatars and discover minigames within Crayta’s identical JD arcade; going head-to-head with friends over table football, pinball, claw machines and other classic arcade games such as the dance mat that we see in the JD Christmas TVC.
The Pinball Machine
Consumers can now step into JD’s virtual arcade themselves, as the Christmas campaign setting has been meticulously reconstructed by a grassroots community of creators via Meta’s new collaborative game platform.
The Metaverse game allows streetwear fans to build custom avatars and discover minigames within the JD arcade, going head-to-head with friends over table football, pinball, ‘The Grabber’ claw machine and other classic arcade games such as the dance mat – as seen in the JD Christmas television commercial.
The Claw Grabber
JD joins a series of other user-created virtual worlds on Meta’s ‘Crayta’ platform. As players explore the glowing world, they can collect golden JD coins and the highest coin collectors will automatically be entered into a national leader board.